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What Can I Do with an Interactive Media Design Degree?

The field of interactive design can be a great opportunity to express your artistic side, while still using technical skills. Professionals in this field often have an eye for aesthetics. There are different career paths to explore with an interactive media degree in a variety of work settings, including production companies, advertising or marketing agencies and private companies. Some individuals even break out on their own and become freelancers in order to have more control of their time and workload.

In order to be successful in this field students earning interactive media degrees will need to have a firm grasp on industry-standard hardware and software programs such as Macromedia Director®, Adobe Flash ®, Photoshop®, Illustrator®, as well as XML, XHTML, SQL, PHP and Unix. Soft skills are also important in this field including talents like customer service, information literacy, written and oral communication and critical thinking. These employability skills are valued by employers in interactive design and will help candidates get a job and keep progressing in their career.

Once someone has earned an interactive media degree, they have a few choices in terms of career paths. Interactive design students will often get a sense of where they would like to build their career while they are taking classes. But, for extra perspective below are a few brief descriptions of career options within the interactive media field.

Multi-Media Artists and Animators

Multi-media artists and animators create 2-D and 3-D models and animation. This often means they are in charge of producing animation and visual effects for television, movies, video games, and other forms of media. Most often these artists specialize in one of these areas, focusing their efforts to a specific medium. Technology is a big part of this career. Professionals can expect to use any number of tools and technology including digital cameras, graphics tablets, CAD software (computer aided design software) and software for graphics and photos, video creation and editing and web platform development. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, the median annual wage of multimedia artists and animators was $58,510, but individual pay will mostly be determined by where an individual works and his or her specialization.

Web Developers

Web developers are in charge of designing and creating websites. This encompasses the overall look and layout of a website, it’s functionality, performance and capacity. Web developers can also get involved with creating content like copy, graphics and videos. A web developer is like a shepherd for the website project. They meet with clients to discuss their needs as well as needs of the intended audience. From that meeting web developers need to be able to carryout the vision of the client and advise on best practices for development. This may mean determining the primary use of the site (ecommerce, news, gaming, etc.) or deciding what kind of applications are necessary. Being a web developer also requires a strong working knowledge of computer code and the ability to stay up to date on the latest technologies and industry trends.

Web Designers

How a website looks is the domain of web designers. These experts are often responsible for a website’s layout. This could include the integration of graphics, applications (like an ecommerce function or social media API) as well as other site content. In addition to basic design principles, most web designers understand the basics of computer programming and can advise on the architecture of a web page. But, the primary role of a web designer is to come up with an aesthetically pleasing and functional design for a site or a web page that also meets the client’s expectations. According to O*Net, the median annual salary for a web designer is $45,330.

The Interactive Media degree at Bryant & Stratton College Online will prepare you to be successful in any of these career fields. If you are interested in learning about any of the online degree programs at Bryant & Stratton College Online, please call 1.888.447.3528 to speak with an admissions representative.

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